Product/Market Fit
Sales
35,500
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MITIGATING RISKS, MAXIMISING REWARDS: WHERE PRODUCT CONCEPTS TURN INTO MARKET TRIUMPHS
New Product Concept Market Study
In a high-risk industry where nine out of ten launches fail, the Product Concept Market Study serves as your robust foundation for assured success.
From determining a rock-solid product-market fit to crafting unbeatable pricing strategies and identifying the most lucrative routes to market, our study ensures you're not just launching another product—you're launching a market leader.
Get actionable, data-driven insights that protect your investment and supercharge your return. With the Product Concept Market Study, you're not just in the game; you're ahead of it.
Introducing the "Product Concept Market Study"—your definitive guide to secure your product's success before you even hit the launch button.
The Product Concept Market Study isn't just another research report; it's a comprehensive tool designed meticulously for tech product managers.
This study is your due diligence toolkit that scrutinises every facet of your product's market viability.
We're focused on performing an in-depth evaluation of product-market fit, optimal routes to market, targeted pricing strategies, and even the macroeconomic factors that could affect your product's performance.
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35,500
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Sales
35,500
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35,500
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SECURE YOUR MARKET SUCCESS BEFORE YOU EVEN LAUNCH
nine out of ten products Fail Avoid being Part of that Statistic
Rock-Solid Product-Market Fit: Why leave it to fate? Know precisely where your product will excel.
Unbeatable Pricing Strategies: Navigate the intricate dance of pricing for profitability and market appeal.
Optimal Market Routes: Find the paths of least resistance and most reward in your market journey.
Economic Resilience: Macro-economic flux is inevitable; your product failing should not be.
OUR APPROACH
Deeper, Actionable Insights
Your Unfair Advantage in Market Intelligence. Unveiling the Market’s Inner Workings: The Power of Conversational Insights
At the heart of every successful product launch lies a profound understanding of the market—not just numbers on a chart, but the motivations, needs, and desires that drive real decision-making. Our 15 depth interviews provide an unparalleled window into the souls of your potential customers and competitors' clients, offering candid insights that surveys and second-hand research simply cannot match.
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35,500
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Why Depth Interviews Are the Keystone of the Study
Direct Access to Market Sentiment: Speaking with customers of competitors offers a firsthand look at what's working elsewhere in the market—and perhaps more crucially, what isn't. These interviews serve as a strategic reconnaissance, providing you with the foresight to avoid the pitfalls your competitors have encountered.
Custom-Tailored Strategic Alignment: Each conversation is an opportunity to refine and tailor your product's value proposition. By understanding the specific pain points and triggers that lead to a sale or a pass, your product can be fine-tuned to resonate more deeply with the market's current demands and future trends.
Competitive Insights from the Source: Speaking with customers of competitors offers a firsthand look at what's working elsewhere in the market—and perhaps more crucially, what isn't. These interviews serve as a strategic reconnaissance, providing you with the foresight to avoid the pitfalls your competitors have encountered.
Alignment between rhetoric and reality
The Value 15 Depth Interviews Bring to Your Tech Company
Minimized Risk: Informed by the raw, unfiltered voice of the market, you'll make decisions backed by context-rich, empirical evidence, drastically reducing the risk associated with new product launches.
Maximised ROI: By understanding precisely what the market values, you can allocate your budget towards features and marketing messages that hit the mark, ensuring a higher return on every dollar invested.
Accelerated Readiness: These interviews equip you with the insights to move swiftly and confidently, shortening your product's time-to-market and helping you outpace competitors still relying on conventional research methods.
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35,500
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OUR APPROACH
Strategic Market Analysis Model
The Strategic Market Analysis Model is not just an analytic tool; it's your roadmap, your blueprint, your strategy manifesto. It’s everything you need to not just survive in your market but to thoroughly dominate it. So, are you ready to play the game like a master strategist.
First up, 'Total Market Size.' Think of it as your universe. Knowing the total market size is akin to understanding the full scope of your opportunity—a critical step to not just participating in the market, but truly owning it.
Then, we drill down to 'Segment Market Size.' In layman's terms? Pinpoint where your resource input yields maximum output and focus your resources accordingly.
Now, your foresight. Our 'PESTLE Trends Analysis' doesn't just offer a snapshot of the present; it provides a full-length narrative of the future, detailing political, economic, social, technological, legal, and environmental factors that will shape your industry landscape.
But what about the cultural and administrative factors that could be stumbling blocks to your market entry? That's where 'CAGE Distance Analysis' steps in, enabling you to understand, adapt to, or potentially exploit cultural, administrative, geographic, and economic differences.
The 'SWOT Situation Analysis' is your business's mirror. It reflects your Strengths, Weaknesses, Opportunities, and Threats in vivid detail, setting the stage for informed decision-making.
Finally, we review your chosen market through 'Porter’s 5 Forces Competitive Analysis.' It’s not just about understanding your competition; it’s about dissecting the market dynamics to understand how suppliers, buyers, and substitutes affect your profitability.
OUR APPROACH
Market Future Growth Model
In the realm of B2B technology, success hinges on the ability to foresee and strategically navigate the market's evolution. Our Market Future Growth Model is your ally in this endeavour, transforming complex market analysis into a reliable forecast for growth.
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Comprehensive Synthesis: Merges key findings from PESTLE trends, CAGE distance factors, SWOT analysis, and Porter's Five Forces.
CAGR Forecasting: Delivers an accurate Compound Annual Growth Rate, essential for strategic planning and investment.
Multi-Dimensional Analysis: Looks beyond numbers to include economic, competitive, and industry-specific insights.
Strategic Foresight: Equips tech leaders with the capability to predict and prepare for market shifts.
Confident Planning: Enables informed decision-making for future investments and market engagement.
Trend Alignment: Aligns your business strategy with not only current market conditions but also future opportunities.
Growth and Dominance: Offers a strategic direction for achieving sustained growth and establishing market leadership.
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35,500
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OUR APPROACH
Competitive Value Mapping
Competitive Value Mapping is an essential component in the toolkit of a B2B technology firm. This analytical process pinpoints what customers value most and benchmarks your product against competitors on these key attributes.
Highlights of Our Competitive Value Mapping Approach:
Customer-Centric Analysis: Identifies and ranks the attributes customers prize in solutions like yours.
Direct Benchmarking: Measures how your product stacks up against competitors on each valued characteristic.
Strategic Insights: Reveals areas of strength to capitalize on and gaps to address in your product offering.
Competitive Edge: Enhances understanding of your market positioning, informing strategic decisions.
Actionable Feedback: Translates customer preferences into targeted improvements and innovation focus areas.
Market Differentiation: Guides development of unique selling propositions (USPs) that set you apart.
OUR APPROACH
B2B Customer Needs Analysis
Our B2B customer value research draws on proven frameworks like Bain's 40 elements of value and Maslow's hierarchy of needs to uncover what your customers truly value.
Through in-depth customer interviews, we identify the core sources of value in your business across five levels - from basic functional needs to inspirational wants.
This insights-driven approach spotlights new opportunities to deliver the value your customers care about most, fueling strategies that propel growth.
With decades of experience, we're experts at mapping the customer journey to pinpoint what drives loyalty and advocacy.
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35,500
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Sales
35,500
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OUR APPROACH
Pricing Analysis Strategy
Leveraging the power of in-depth customer insights and competitive value mapping, our pricing analysis strategy equips B2B technology companies with the confidence to set prices that reflect the true value of their offerings and ensure market competitiveness.
Key Aspects of Our Pricing Analysis Approach:
In-Depth Interviews: Gathers direct feedback from 15 depth interviews to understand the perceived value and price sensitivity.
Value-Based Metrics: Integrates competitive value mapping to align pricing with customer-valued attributes.
Comprehensive Framework: Constructs a robust pricing strategy that considers market positioning, competitor pricing, and customer expectations.
Optimized Pricing Points: Identifies pricing sweet spots that maximize profitability while remaining attractive to customers.
Strategic Alignment: Ensures pricing strategies are in harmony with overall business goals and market dynamics.
OUR APPROACH
Competitor Product Comparison Model
Our Competitor Product Comparison Model provides an essential tool for B2B technology firms to benchmark their new product concepts against existing market alternatives. This comparative analysis is pivotal for highlighting unique value propositions and carving out a distinct market space.
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35,500
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Strategic Elements of the Product Comparison Model:
Feature-by-Feature Analysis: Breaks down and contrasts your product's features against those of key competitors, revealing strengths and gaps.
Market Positioning: Assesses how your new product stands in the current market landscape, identifying areas of potential competitive advantage.
Value Differentiation: Pinpoints unique selling points and differentiators that set your product apart, providing a basis for compelling marketing narratives.
Opportunity Identification: Uncovers underserved areas within the market that your product could effectively target.
Benchmarking Excellence: Establishes benchmarks for product quality, innovation, and functionality, striving for industry leadership.
Strategic Messaging: Guides the development of targeted communication strategies that emphasise your product's superior features and benefits.
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Trusted by Tech Trailblazers:
STUART WILSON
CEO
ASCARII
Game Changing Market Insight
"Engaging with Michael was a game-changer for us. His approach to dissecting the market is both thorough and insightful, leading us to make pivotal decisions that steered us in the direction of success. The clarity and depth of his findings have been instrumental in shaping our strategic outlook.”
SAJ ARSHAD
CMO,
VODAFONE
One Of The Very Best
“Made a major impact across Vodafone's operations across EMEA. One of the very best”
SALLY JENKIS
CMO
NORTON BY SYMANTEC
Leadership Driving Turnaround
“Michael led Europe Middle East & Africa through a transition including organization evolution and go-to-market changes that contributed to the turn around of the business.”
GUY BATTLE
CEO
Social Value Portal
Transformative Strategic Insights
"Working with Michael was a pivotal experience for our team. He approached our project with acritical eye, leaving no stone unturned, and pushed us beyond our comfort zones. His sharp insights and challenging questions led to innovative ideas and crucial decisions that have significantly improved our strategy.”
ALEX DUNCAN
CEO
Openmind Networks
Actionable Market Intelligence
"Michael's proficiency in distilling complex market data into clear. actionable intelligence is unmatched. He presents his analysis in a streamlined, prectical, and highly valuable way that drives informed decision-making and action. His meticulous process and methodology have consistently delivered results, both for me as a CEO and for our collective team at Openmind.”