Customer Needs Analysis
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35,500
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UNDERSTAND YOUR CUSTOMERS' DECISIONS & PATH-TO-PURCHASE: INSIGHTS INTO THEIR MOTIVES, CHALLENGES, AND DECISION-MAKING
Customer Needs & Buying Journey Insights
Our qualitative research directly engages with your customers, delving into their decision-making.
Go beyond just data, seeking to understand the reasons behind their choices.
Find out what motivates them, the challenges they face, their hierarchy of needs, and why they stick with your product.
Analyze and map the customer buying journey.
From the first interaction to daily use, use this report to enhance your strategy and forge stronger connections.
Includes 1-2-1 research interviews with 15 customers.
Sales
35,500
Sales
Sales
35,500
Sales
Sales
35,500
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GET MORE THAN JUST NUMBERS; GET NARRATIVES
In-depth Qualitative Research
1-2-1 Customer Interviews: Hear directly from 15 of your customers for unfiltered insights.
Customer Buying Journey Mapping: Visualise the path your customers take, from initial engagement to long-term loyalty.
Comprehensive Reporting: Turn research into strategy with in-depth analysis and actionable recommendations.
OUR APPROACH
Deeper, Actionable Insights
Gain Invaluable Customer Insights: The Key to Strategic Mastery
In the competitive arena of B2B tech, understanding your customer's journey and decision-making process is not just an advantage; it's a necessity for success. The 'Customer Needs & Buying Journey Insights' Study provides a window into your customer’s mind, offering clear, actionable insights derived from personal narratives and experiences. This study is more than a tool—it’s a strategic asset, designed to grant you the wisdom to not only meet but anticipate customer needs, ensuring your product's market fit and longevity.
Sales
35,500
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Why In-Depth Customer Interviews Are Essential
Direct Insight into Customer Motivations: Engage with your customers and those of your competitors to gain a strategic vantage point, discovering the key factors that influence their purchasing decisions.
Precise Product Alignment: Tailor your offerings to match the market's pulse, addressing specific customer pain points and desires, ensuring your product stands out in a crowded marketplace.
Competitive Intelligence: Derive actionable intelligence from competitor customer bases to inform your strategies, helping you to craft a more compelling value proposition.
The Impact of the Customer Needs & Buying Journey Insights' Study on Your Business
Reduced Risk: Make strategic decisions with confidence, backed by direct customer insights, reducing the uncertainty that often accompanies new product launches.
Enhanced ROI: Align your product features and marketing efforts with customer values, focusing your investment where it counts, and elevating your ROI.
Quicker Market Penetration: With ready-to-implement insights, you can accelerate your product launch, gaining a critical edge over competitors still tangled in conventional market research methods.
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35,500
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OUR APPROACH
Customer Journey Mapping
A customer’s life with a brand or company is a journey. It will be different from company to company but in the main it will have a number of similar milestones.
At the beginning of the journey potential customers will build an awareness of the company, sometimes by recommendation, sometimes by seeing a promotion.
Thereafter, their interest will hopefully be piqued, and a buying relationship will be developed. This could carry on for many years, influenced by different experiences, conveyed by the product and supporting services.
The customer journey map will provide a strategic overview of the stages and touchpoints of your customer's journey with the firm.
OUR APPROACH
B2B Buying Journey
Customer journey research uses customer journey mapping or buyer journey mapping to identify, structure and improve the complex interactions that customers experience across their relationship with your company, helping you to become more customer centric.
Improving the customer experience from average to exceptional can lead to a 30 to 50 percent increase in KPIs such as likelihood to renew or purchase another product.
Sales
35,500
Sales
Sales
35,500
Sales
OUR APPROACH
B2B Customer Needs Analysis
Our B2B customer value research draws on proven frameworks like Bain's 40 elements of value and Maslow's hierarchy of needs to uncover what your customers truly value.
Through in-depth customer interviews, we identify the core sources of value in your business across five levels - from basic functional needs to inspirational wants.
This insights-driven approach spotlights new opportunities to deliver the value your customers care about most, fueling strategies that propel growth.
With decades of experience, we're experts at mapping the customer journey to pinpoint what drives loyalty and advocacy.
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Trusted by Tech Trailblazers:
STUART WILSON
CEO
ASCARII
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"Engaging with Michael was a game-changer for us. His approach to dissecting the market is both thorough and insightful, leading us to make pivotal decisions that steered us in the direction of success. The clarity and depth of his findings have been instrumental in shaping our strategic outlook.”
SAJ ARSHAD
CMO,
VODAFONE
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CMO
NORTON BY SYMANTEC
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CEO
Social Value Portal
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ALEX DUNCAN
CEO
Openmind Networks
Actionable Market Intelligence
"Michael's proficiency in distilling complex market data into clear. actionable intelligence is unmatched. He presents his analysis in a streamlined, prectical, and highly valuable way that drives informed decision-making and action. His meticulous process and methodology have consistently delivered results, both for me as a CEO and for our collective team at Openmind.”