Market Intelligence
COMPREHENSIVE MARKET INTELLIGENCE: MARKETING SIZING, SEGMENTATION, ASSESSMENT AND SITUATIONAL ANALYSIS, DESIGNED FOR DECISIVE BUSINESS MOVES
Market Sizing & Mastery Blueprint
Ready to master your market? With the Market Mastery Blueprint, we offer more than insights; we give you a panoramic view.
Understand not just the Total Addressable Market and its growth, but also the intricate segmentation that exists within.
Dive deep into customer preferences, competitors' moves, industry trends, the market value map and the market's problems & needs.
Get an edge with our SWOT analysis, regulatory insights, and barriers to entry breakdown.
Plus, pinpoint your market potential, risks, and prime distribution channels.
Understand the size and realistic sales opportunity of new and potential markets.
Underpinning every great business plan are two insights: how big is the market, and how much of it can we win? With this blueprint, not only will you see the full landscape, but you'll also know precisely where to step.
DESIGNED FOR VISIONARY TECHNOLOGY LEADERS
Make data-driven, strategic market decisions
Total Addressable Market Analysis: Discover the scale of your market opportunity.
Intricate Segmentation: Go beyond broad categories to understand the nuanced sub-segments.
SWOT Analysis & Regulatory Insights: Identify your strengths, weaknesses, opportunities, and threats while understanding the rules of the game.
Market Value Map & Barriers to Entry: Navigate the competitive landscape effectively.
OUR APPROACH
Market Sizing Model
This is not just another academic exercise. It's a robust, data-driven instrument meticulously designed to give you an unfair advantage in your market.
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With our Total Available Market (TAM) model, you're assessing the size of the entire opportunity if you were to launch a new product or venture into a novel segment.
The Served Addressable Market (SAM) is the market that you can realistically attack with your distinct set of offerings. It's like your TAM, but tailored. If you've got a specialist segment or a unique channel strategy, this model dials down to show you precisely where you should aim your arrows. It's not about shooting in the dark; it's about hitting bullseyes.
OUR APPROACH
Strategic Market Analysis Model
The Strategic Market Analysis Model is not just an analytic tool; it's your roadmap, your blueprint, your strategy manifesto. It’s everything you need to not just survive in your market but to thoroughly dominate it. So, are you ready to play the game like a master strategist.
First up, 'Total Market Size.' Think of it as your universe. Knowing the total market size is akin to understanding the full scope of your opportunity—a critical step to not just participating in the market, but truly owning it.
Then, we drill down to 'Segment Market Size.' In layman's terms? Pinpoint where your resource input yields maximum output and focus your resources accordingly.
Now, your foresight. Our 'PESTLE Trends Analysis' doesn't just offer a snapshot of the present; it provides a full-length narrative of the future, detailing political, economic, social, technological, legal, and environmental factors that will shape your industry landscape.
But what about the cultural and administrative factors that could be stumbling blocks to your market entry? That's where 'CAGE Distance Analysis' steps in, enabling you to understand, adapt to, or potentially exploit cultural, administrative, geographic, and economic differences.
The 'SWOT Situation Analysis' is your business's mirror. It reflects your Strengths, Weaknesses, Opportunities, and Threats in vivid detail, setting the stage for informed decision-making.
Finally, we review your chosen market through 'Porter’s 5 Forces Competitive Analysis.' It’s not just about understanding your competition; it’s about dissecting the market dynamics to understand how suppliers, buyers, and substitutes affect your profitability.
OUR APPROACH
Market Future Growth Model
In the realm of B2B technology, success hinges on the ability to foresee and strategically navigate the market's evolution. Our Market Future Growth Model is your ally in this endeavour, transforming complex market analysis into a reliable forecast for growth.
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Key Aspects of the Market Future Growth Model:
Comprehensive Synthesis: Merges key findings from PESTLE trends, CAGE distance factors, SWOT analysis, and Porter's Five Forces.
CAGR Forecasting: Delivers an accurate Compound Annual Growth Rate, essential for strategic planning and investment.
Multi-Dimensional Analysis: Looks beyond numbers to include economic, competitive, and industry-specific insights.
Strategic Foresight: Equips tech leaders with the capability to predict and prepare for market shifts.
Confident Planning: Enables informed decision-making for future investments and market engagement.
Trend Alignment: Aligns your business strategy with not only current market conditions but also future opportunities.
Growth and Dominance: Offers a strategic direction for achieving sustained growth and establishing market leadership.
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Trusted by Tech Trailblazers:
STUART WILSON
CEO
ASCARII
Game Changing Market Insight
"Engaging with Michael was a game-changer for us. His approach to dissecting the market is both thorough and insightful, leading us to make pivotal decisions that steered us in the direction of success. The clarity and depth of his findings have been instrumental in shaping our strategic outlook.”
SAJ ARSHAD
CMO,
VODAFONE
One Of The Very Best
“Made a major impact across Vodafone's operations across EMEA. One of the very best”
SALLY JENKIS
CMO
NORTON BY SYMANTEC
Leadership Driving Turnaround
“Michael led Europe Middle East & Africa through a transition including organization evolution and go-to-market changes that contributed to the turn around of the business.”
GUY BATTLE
CEO
Social Value Portal
Transformative Strategic Insights
"Working with Michael was a pivotal experience for our team. He approached our project with acritical eye, leaving no stone unturned, and pushed us beyond our comfort zones. His sharp insights and challenging questions led to innovative ideas and crucial decisions that have significantly improved our strategy.”
ALEX DUNCAN
CEO
Openmind Networks
Actionable Market Intelligence
"Michael's proficiency in distilling complex market data into clear. actionable intelligence is unmatched. He presents his analysis in a streamlined, prectical, and highly valuable way that drives informed decision-making and action. His meticulous process and methodology have consistently delivered results, both for me as a CEO and for our collective team at Openmind.”