TechGrowth Strategy & Insights

With over 25 years of senior technology and telecoms marketing experience, Michael Williamson brings a wealth of knowledge and proven success to TechGrowth Strategy & Insights. His career includes commercial leadership roles at Global Fortune 500 Technology Companies, where he contributed to over £24 billion in technology products, solutions, and services sales.

Michael's academic credentials, including an MBA from London Business School and an MA in Marketing from Kingston Business School, complement his practical experience, offering a unique blend of theoretical knowledge and real-world application.

Crafting a Powerful Value Proposition to Unlock Your Tech Company's Full Potential

To truly stand out and capture market share, B2B tech companies need to master the art of crafting a compelling value proposition.

Michael Williamson

Marketing and Sales

The 4 Customer Onboarding Best Practices That Can Make or Break Your B2B Tech Company

The first 90 days of a customer relationship are absolutely crucial. Ensure you are successful with this simple checklist.

Michael Williamson

Marketing and Sales

Unlocking Hidden Revenue in B2B Tech and Telecoms

The two big mistakes holding back B2B growth and how you can overcome them

Michael Williamson

Strategic Planning

The Power of Data Analytics in Business Decision-Making

Data analytics enable a company to extract valuable insights from a large amount of data.

Michael Williamson

Technology and IT