You're Not Losing Because of Your Pricing — You're Losing Because You Can't See Theirs
TechGrowth reveals how your competitors actually sell, price, and win deals — so you can protect margin, outmaneuver them early, and win more often.
See Their Actual Proposals — Not Just Public Pricing
Hear What Their Former Execs Won’t Say Publicly
Built by a Team That’s Won $30B in Competitive Deals
You Can't Win If You Don't Know The Game
Every day, your competitors:
Undercut with hidden pricing plays
Reposition with unpublicized bundling tactics
Shift strategy before you see it coming
Until now.
TechGrowth Insights delivers decision-grade intelligence you can’t find anywhere else.
Our Intelligence Methods
100% Legal. 100% Ethical. 100% Powerful.
Mystery Shopping
Former Employee Interviews
Strategic Intelligence
From Guessing to Knowing
Before TechGrowth:
❌ “What are they planning?”
❌ “Why did we lose that deal?”
❌ “How do they price?”
After TechGrowth:
✅ “We know their next 18 month strategy”
✅ “We beat them 7 times in a row”
✅ “We position perfectly against them”
Our core process
Over the last decade, we have engineered The I.N.T.E.L. Framework, a five-stage system that converts fragmented market noise into actionable foresight.
It’s how we transform unknowns into decision-grade intelligence that leaders trust.
Trusted by Leaders from the Most Innovative Tech Companies
Leaders Who Now Know More
Choose Your Intelligence
Sales Intel
$7,000
- Get competitor's real RFI/RFP proposals in 30 days
- See their pricing, bundling, and pitch strategy
- Best for: Urgent competitive bids
Insider Intel
$17,000
- 6-8 ex-employee interviews
- Full GTM and pricing strategy analysis
- Best for: Strategic planning
Complete I.N.T.E.L
$27,000
Build your full competitive advantage—end to end.
- End-to-end competitive decoding
- Includes playbooks, enablement, and leadership briefings
- Best for: Market shifts or major GTM moves
Meet Our Founder:
Michael Williamson, MBA (London), MA (Marketing)
With over 30 years of experience in tech, Michael Williamson has led start-ups and Fortune 500 companies to success.
As a former VP/CMO/GM of Symantec, Vodafone, Telefonica, Staples, Equifax, his expertise in $30B technology sales spans SaaS, AI, Cloud, IoT, and cybersecurity.
Michael believes in the power of penetrating insights to drive innovation and growth.
Ready to See What They're Hiding?
Competitive Edge Intelligence — Free Report
See the Moves That Shape the Market — Before They Happen. Each month, our analysts deliver:
- Verified pricing, proposals, and GTM strategy
- Patterns across SaaS, Cybersecurity, Cloud, Fintech, and Telecom
- Decision-grade foresight, not opinion
Trusted by 2,000+ executives and investors shaping the future.
Latest Insights
How SaaS Vendors Are Pricing and Winning Deals in 2026: The New Commercial Playbook
New competitive intelligence across 50 SaaS vendors reveals shifting discount patterns, renewal psychology, bundling strategies,
The Next Generation of SaaS: What Leading Vendors Will Launch in 2026
New analysis of 50 top SaaS companies reveals upcoming features, AI-driven innovation, pricing experiments, bundling
The Next Wave of Cybersecurity Product Launches — Before Vendors Announce Them
New intelligence across 50 leading cybersecurity vendors reveals early product signals, feature timing, bundling shifts,
The Pricing Playbook Driving Cybersecurity Deals in 2025
New analysis of 50 top cybersecurity vendors reveals shifting renewal strategies, aggressive mid-market discounting, and
November 2025 | The Competitive Deal Playbook — SaaS
💼 Executive Overview The SaaS pricing landscape in late 2025 is undergoing its fastest structural